Mighty Moms is written under the premise that parents should be empowered to make the decisions they feel are best for their children. Our role is to provide those parents with researched information, helpful suggestions, and entertaining humor to build them up as they march through the difficult days of babyhood.
In order to do that, we will occasionally partner with brands (big and small) to present products and services that will help our readers build parental-confidence and peace-of-mind.
After working with Heather Taylor on a few different campaigns, I would enthusiastically recommend her to any big brand managers looking to authentically engage with moms! Mighty Moms is an excellent paretner, going above and beyond to really understand the product and/or issue, asking smart questions and writing original, unique content to educate moms. ~ Meghan Kanter, MSLGroup for Similac
2016 Stats Record
In January of 2017 our original website, Incredible Infant, was migrated into Mighty Moms. This was at the behest of our readers, who wanted to follow us beyond the baby years. This shift allows us to expand our article base and write about pregnancy, babies, toddlers, preschoolers, health, home, meals…pretty much anything young mothers want to learn about.
Since it was a migration, and not a new website, all our traffic and social media numbers from Incredible Infant can be transferred over to Mighty Moms.
The social media channels have also been transitioned over to the new Mighty Moms brand. However, it’s important to point out that the article shares and comments did not transfer. So, for example, a post that had over 720 comments on the old blog, are going to show zero now. An article with over 230,000 pins when it sat on IncredibleInfant.com will show on MightyMoms.club as zero.
What Makes Working with Mighty Moms So Different?
Mighty Moms works hard to make sure that all partnerships are mutually beneficial for readers and for partners. This means, they create content that not only educates and entertains readers, but introduces them to unique and interesting products that they quickly fall in love with.
Since every post is SEO optimized, they increase in traffic over time rather than shine brightly for a few weeks and then burn out. Here’s an example of this.
As you can see above, 18 months after partnering with us on a post, Hazelaid is still getting a high number of monthly referrals. Each month the original article ranks higher and higher on Google and gets shared on social media more and more.
This is what sets Mighty Moms apart. We create evergreen content that snowballs down the traffic hill for months and years to come. Our sponsored content is very rarely removed, and is promoted on social media channels up to a year after publication.
We have worked with many bloggers, but Mighty Moms is in a field of their own! We loved Heather’s take on our product concept. Her team invested time in understanding the concept of our product, the science behind it, and delivered an informative and entertaining blog post for their loyal readers. It had to have been an honest and empowering story because it drew high engagement from readers. We saw an increase in site traffic when the post went live and sales definitely followed. Heather was very professional, set the right expectations regarding their timeline, shared drafts for feedback, and delivered an experience that was way above our expectations. ~ Elissa C., Nested Bean
Request Your Copy of Our 2017 Media Kit
If you are interested in pursuing a partnership with Mighty Moms, please fill out the form below and we will be happy to email you our 2017 Media Kit! I look forward to getting to know you better and brainstorming ways we might be able to improve our reader’s lives with your product or service!
Chief Encouragement Officer (CEO), Mighty Moms